There is a key problem plaguing India today: Absence of a system to enable young, upcoming Indian art musicians to become professional artists
In India's growth story, there has been very little focus on developing the creative industries. As a result, as leading musicians are passing away, there are no musicians to replace them.
We at IndianRaga believe that every musician is an entrepreneur, and IndianRaga is the incubator for these artistic entrepreneurs – pioneering the concept of Art-preneurship. These art-preneurs need to identify ‘markets’ where their ‘products’ have demand, and target them appropriately.
The Solution we propose IndianRaga – A technology solution to create a ‘demand-driven’ approach to Indian art music: • Help upcoming musicians identify pockets of demand for their music in India and abroad, and an analytics-based approach to ticket-pricing, audience size, choice of music, and other performance-related factors • Be a ‘finishing school’ for these musicians to identify gaps in their skill sets based on audience feedback analytics and connect with global mentors to bridge this gap and build sustainable careers
IndianRaga shall identify the most promising musical talent, and provide them access to mentorship, audience-building tools, and professional performance and teaching opportunities.
Enable 200 upcoming Indian musicians to build sustainable careers
Born and brought up in Mumbai, Sriram Emani has been training in South-Indian (Carnatic) classical vocal music for over a decade now. He completed his undergraduate studies at the Indian Institute of Technology (IIT), Bombay, where he was the co-president of India’s largest student festival, Mood Indigo. He has also been a core member of the Mumbai chapter of SPICMACAY, India’s largest non-profit arts organization that promotes Indian classical music amongst youth, for over 6 years.
After graduating from IIT Bombay, Sriram worked in strategy management consulting in India and USA, and then worked for over 2 years with India’s premier performing arts centre, the National Centre for the Performing Arts (NCPA), Mumbai, as Manager – Marketing and Business Development. Sriram has been the lead vocalist for original compositions released under the Sonore Unison online record label. Sriram is currently a first year MBA student at MIT Sloan School of Management, and the Co-President of the MIT Sloan Entertainment, Media and Sports Club. He shall be interning with Lincoln Center for the first half of summer, working with President Reynold Levy's office as a Summer Strategy Fellow. He is then launching the MIT AITI initiative in India to enable unique mobile technology-based solutions for Indian markets.
Salim Dewani Salim majored in Electrical Engineering from the Indian Institute of Technology Bombay (IITB) in 2006. At IITB, Salim was the co-president of Mood Indigo, the annual four day student festival which hosted live performances from India’s leading musicians and performing artists and attracted over 20,000 college student from all over India. He has been passionate about connecting the youth with performing arts ever since. After college, Salim spent two years as a consultant with McKinsey & Company in India working on projects in retail and supply chain. Post McKinsey, he spent another two years at The Blackstone Group, looking at growth equity investments in India in sectors such as media, consumer goods and logistics. Salim is currently a second year MBA student at Harvard Business School.
ROHIT SINGH Rohit Singh is pursuing his graduate studies in the field of automatic program synthesis at CSAIL, MIT. His efforts are directed towards using innovation to make it easier for everyone to build computer software. Prior to MIT, Rohit was an undergraduate student at Indian Institute of Technology Bombay, India. He was also one of the founding members and CTO of Avanti Fellows, a non-profit organization working towards upliftment of bright underprivileged kids by providing them mentor-ship and resources for better college education. Avanti Fellows (http://www.avantifellows.org) won the Stanford BASES E-challenge in 2010 with a prize money of $50K and has successfully expanded to 6 major cities in India. As an undergraduate, Rohit participated in various coding, designing and hacking competitions like the International Collegiate Programming Contest and Yahoo HackU. He is very much interesting in building innovative web based systems aiming towards solving existing problems in the society.
ANASUYA MANDAL A Bengali, Anasuya grew up in Chandigarh (India) amidst a rich mix of cultural influences. Music is, and has always been a hugely important part of her life, be it her training in Hindustani music, participation in the school choir, or just her love for the melody and rhythm of everyday life. While an undergraduate at IIT Bombay, she was part of the Institute's first a capella group and was closely involved with Insight, the IIT-B media body. Besides her passion for music and journalism, Anasuya was a core member of the team that designed and operated India's first ever student-run renewable energy biodiesel plant. Currently, she is pursuing graduate studies in Chemical Engineering at the Massachusetts Institute of Technology. Through IndianRaga she aims to explore and combine both her passions, for music and writing. She hopes to be a part of this journey that seeks to help upcoming artists spread their music, being an element in bringing the creative flavors of their muses and inspirations to light.
India and USA
The story of iMusti began with a group of music aficionados deciding one day that quality music should be available to anyone who is interested. We’ve all watched as Indian music took the world by storm in the last decade, with bhangra, Indipop, Bollywood songs and remixes being played in houses and clubs around the globe; Indian bhajans and mantras are listened to whether the language is familiar or not. Music truly does transcend all barriers, and so, in our attempt to break down the smaller but no less important barriers of accessibility and usability, we’ve created iMusti.com
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