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Indian Raga

Indian Raga

Competition Year: 2012


Summary
Democratizing Indian music through technology

Categories
Education and Training Finance and Entrepreneurship Mobile Devices and Communications Other




 

Quick Links


Our Pitch

There is a key problem plaguing India today: Absence of a system to enable young, upcoming Indian art musicians to become professional artists

In India's growth story, there has been very little focus on developing the creative industries. As a result, as leading musicians are passing away, there are no musicians to replace them.

We at IndianRaga believe that every musician is an entrepreneur, and IndianRaga is the incubator for these artistic entrepreneurs – pioneering the concept of Art-preneurship. These art-preneurs need to identify ‘markets’ where their ‘products’ have demand, and target them appropriately.

The Solution we propose IndianRaga – A technology solution to create a ‘demand-driven’ approach to Indian art music: • Help upcoming musicians identify pockets of demand for their music in India and abroad, and an analytics-based approach to ticket-pricing, audience size, choice of music, and other performance-related factors • Be a ‘finishing school’ for these musicians to identify gaps in their skill sets based on audience feedback analytics and connect with global mentors to bridge this gap and build sustainable careers

IndianRaga shall identify the most promising musical talent, and provide them access to mentorship, audience-building tools, and professional performance and teaching opportunities.


Impact

Enable 200 upcoming Indian musicians to build sustainable careers

Challenge

2011 MIT School of Engineering “Global Villages” Challenge

Who We Are

Sriram Emani Born and brought up in Mumbai, Sriram Emani has been training in South-Indian (Carnatic) classical vocal music for over a decade now. He completed his undergraduate studies at the Indian Institute of Technology (IIT), Bombay, where he was the co-president of India’s largest student festival, Mood Indigo. He has also been a core member of the Mumbai chapter of SPICMACAY, India’s largest non-profit arts organization that promotes Indian classical music amongst youth, for over 6 years.
After graduating from IIT Bombay, Sriram worked in strategy management consulting in India and USA, and then worked for over 2 years with India’s premier performing arts centre, the National Centre for the Performing Arts (NCPA), Mumbai, as Manager – Marketing and Business Development. Sriram has been the lead vocalist for original compositions released under the Sonore Unison online record label. Sriram is currently a first year MBA student at MIT Sloan School of Management, and the Co-President of the MIT Sloan Entertainment, Media and Sports Club. He shall be interning with Lincoln Center for the first half of summer, working with President Reynold Levy's office as a Summer Strategy Fellow. He is then launching the MIT AITI initiative in India to enable unique mobile technology-based solutions for Indian markets.

Salim Dewani Salim majored in Electrical Engineering from the Indian Institute of Technology Bombay (IITB) in 2006. At IITB, Salim was the co-president of Mood Indigo, the annual four day student festival which hosted live performances from India’s leading musicians and performing artists and attracted over 20,000 college student from all over India. He has been passionate about connecting the youth with performing arts ever since. After college, Salim spent two years as a consultant with McKinsey & Company in India working on projects in retail and supply chain. Post McKinsey, he spent another two years at The Blackstone Group, looking at growth equity investments in India in sectors such as media, consumer goods and logistics. Salim is currently a second year MBA student at Harvard Business School.

ROHIT SINGH Rohit Singh is pursuing his graduate studies in the field of automatic program synthesis at CSAIL, MIT. His efforts are directed towards using innovation to make it easier for everyone to build computer software. Prior to MIT, Rohit was an undergraduate student at Indian Institute of Technology Bombay, India. He was also one of the founding members and CTO of Avanti Fellows, a non-profit organization working towards upliftment of bright underprivileged kids by providing them mentor-ship and resources for better college education. Avanti Fellows (http://www.avantifellows.org) won the Stanford BASES E-challenge in 2010 with a prize money of $50K and has successfully expanded to 6 major cities in India. As an undergraduate, Rohit participated in various coding, designing and hacking competitions like the International Collegiate Programming Contest and Yahoo HackU. He is very much interesting in building innovative web based systems aiming towards solving existing problems in the society.

ANASUYA MANDAL A Bengali, Anasuya grew up in Chandigarh (India) amidst a rich mix of cultural influences. Music is, and has always been a hugely important part of her life, be it her training in Hindustani music, participation in the school choir, or just her love for the melody and rhythm of everyday life. While an undergraduate at IIT Bombay, she was part of the Institute's first a capella group and was closely involved with Insight, the IIT-B media body. Besides her passion for music and journalism, Anasuya was a core member of the team that designed and operated India's first ever student-run renewable energy biodiesel plant. Currently, she is pursuing graduate studies in Chemical Engineering at the Massachusetts Institute of Technology. Through IndianRaga she aims to explore and combine both her passions, for music and writing. She hopes to be a part of this journey that seeks to help upcoming artists spread their music, being an element in bringing the creative flavors of their muses and inspirations to light.

Our Community Partner

Partner Name

iMusti.com

Location

India and USA

Description

The story of iMusti began with a group of music aficionados deciding one day that quality music should be available to anyone who is interested. We’ve all watched as Indian music took the world by storm in the last decade, with bhangra, Indipop, Bollywood songs and remixes being played in houses and clubs around the globe; Indian bhajans and mantras are listened to whether the language is familiar or not. Music truly does transcend all barriers, and so, in our attempt to break down the smaller but no less important barriers of accessibility and usability, we’ve created iMusti.com


Location:

  • Service Location
    Mumbai, India
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Comments and Support

  • i dont understand what is this actualy, so can u please suggest me about it, give me tha knowledge.thank u

    Posted by vinita bankriya on Sun, Jul 7th 2013, 02:48 Report Abuse


  • i dont understand what u want say?? if u give me suggestion, then i will think.... is its musical or art rilated???

    Posted by vinita bankriya on Sun, Jul 7th 2013, 02:38 Report Abuse


  • Great Idea. Though we do have many competitions on TV these days to encourage young singing talent in India, your idea is good, since it also helps the musician to undertsand crowds, ticketing etc

    Posted by K. Ramasubban on Fri, Feb 1st 2013, 09:57 Report Abuse


  • Best wishes to this team for the much needed initiative.

    Posted by Mahavir Jain on Thu, Jan 31st 2013, 12:12 Report Abuse


  • Great Job!!! Guys, A novel idea indeed. All the best.

    Posted by Ronald Raj on Tue, May 1st 2012, 07:45 Report Abuse


  • Art-preneurs, All the Best. Wish the Indian Music Rock the world.

    Posted by kArthik on Thu, Apr 26th 2012, 13:13 Report Abuse


  • Mandal Atleast 500 votes on me \m/ keep rocking

    Posted by Mohit Goel on Wed, Apr 25th 2012, 18:09 Report Abuse


  • Interesting Project and Wish you all the best

    Posted by Kishore Y on Tue, Apr 24th 2012, 12:51 Report Abuse


  • Wish you all the best !

    Posted by K. Vachhani on Mon, Apr 23rd 2012, 06:31 Report Abuse


  • What you guys are setting out to do is very important and I wish you the best.

    Posted by C. Belthangady on Sun, Apr 22nd 2012, 14:59 Report Abuse


  • Wish u all D best...

    Posted by Pragya Singh on Sun, Apr 22nd 2012, 10:52 Report Abuse


  • Wish u all d best..

    Posted by Pragya Singh on Sun, Apr 22nd 2012, 10:51 Report Abuse


  • best wishes...

    Posted by Shreyans on Sat, Apr 21st 2012, 16:46 Report Abuse


  • A good initiative. Best of luck :)

    Posted by S. Sachdev on Sat, Apr 21st 2012, 14:49 Report Abuse


  • Music maxx !! All the best guys \m/

    Posted by s. ahirwar on Sat, Apr 21st 2012, 09:03 Report Abuse


  • The IndianRaga team is really grateful for such wonderful support from you all, and for the heart-warming comments! Thank you very much everyone!!

    Posted by S. Emani on Fri, Apr 20th 2012, 21:07 Report Abuse


  • Good luck

    Posted by S. Darbha on Fri, Apr 20th 2012, 07:16 Report Abuse


  • Good Luck!

    Posted by W. Thorpe on Fri, Apr 20th 2012, 00:08 Report Abuse


  • All the Best!!!

    Posted by B. Miller on Thu, Apr 19th 2012, 11:19 Report Abuse


  • Wishing you all the best! Also think about creating a detailed compendium of Indian ragas, which will be available on the internet.

    Posted by S. Khirwadkar on Wed, Apr 18th 2012, 20:09 Report Abuse


  • Great initiative. Wish you the best.

    Posted by Mahavir Jain on Wed, Apr 18th 2012, 10:31 Report Abuse


  • Very good initiative. Double thumbs up from my side.

    Posted by A. Bhattacharyya on Wed, Apr 18th 2012, 03:47 Report Abuse


  • All The best Anasuya didi :)

    Posted by D. Basu on Wed, Apr 18th 2012, 03:37 Report Abuse


  • All the best to sriram and team

    Posted by r. ravi on Wed, Apr 18th 2012, 01:32 Report Abuse


  • Excellent endeavor. I hope, pray and wish for your success.

    Posted by Dinakar on Wed, Apr 18th 2012, 00:05 Report Abuse


  • all d best...

    Posted by p. sharma on Tue, Apr 17th 2012, 15:13 Report Abuse


  • Great Idea Hope you will win :)

    Posted by g. garimella on Tue, Apr 17th 2012, 13:26 Report Abuse


  • make it big.best wishes frm dehradun

    Posted by k. sharma on Tue, Apr 17th 2012, 12:44 Report Abuse


  • All the best to you guys !!!

    Posted by A. Gokari on Tue, Apr 17th 2012, 12:26 Report Abuse


  • Very commendable and much needed in the rather fragmented classical music eco-system in India. Being a talented musician often does not align well with being an effective businessperson and therefore an initiative like this truly meets a big demand. My best wishes to the team and hope this turns out to be a major success!

    Posted by U. Samadar on Tue, Apr 17th 2012, 12:25 Report Abuse


  • all the best

    Posted by S. Gunnam on Tue, Apr 17th 2012, 12:14 Report Abuse


  • My best wishes to Sriram whom I have known since more than a decade.His team will surely win this easily.ALL THE BEST!!!!!!

    Posted by J. Menon on Tue, Apr 17th 2012, 11:59 Report Abuse


  • Best wishes ; very thoughtful initiative.

    Posted by P. MANDAL on Tue, Apr 17th 2012, 11:32 Report Abuse


  • Fantastic - Sriram and team already leading! Bravo

    Posted by a. mandal on Tue, Apr 17th 2012, 11:01 Report Abuse


  • All The Very Best To U All!!

    Posted by j. singh on Tue, Apr 17th 2012, 01:51 Report Abuse


  • "Every musician is an entrepreneur" catches the essence just right, and also that every entrepreneur needs a boost to keep on moving on the path chosen!!! Especially in India which is home to so diverse a culture and creativity,much of which is untapped or unsupported, this would definitely give wings to many a dreams! good luck!

    Posted by M. Pathak on Tue, Apr 17th 2012, 00:47 Report Abuse


  • Hi Team - Wonderful Initiative !!!!!!!!!!! All the BEST

    Posted by A. Bakshi on Tue, Apr 17th 2012, 00:31 Report Abuse


  • excellent!!!

    Posted by S. Jack on Mon, Apr 16th 2012, 23:58 Report Abuse


  • Excellent!!!

    Posted by S. Jack on Mon, Apr 16th 2012, 23:57 Report Abuse


  • I t's really Awesome. keep going.

    Posted by p. stamina on Mon, Apr 16th 2012, 17:44 Report Abuse


  • It's really Awesome. keep going.

    Posted by p. stamina on Mon, Apr 16th 2012, 17:43 Report Abuse


  • AWESOME

    Posted by K. MATHUR on Mon, Apr 16th 2012, 17:38 Report Abuse


  • You guys rock...! Indian Raagas should take you folks to places...!

    Posted by R. Ramachandran on Mon, Apr 16th 2012, 16:33 Report Abuse


  • It's encouraging for us to see such wonderful support from all of you. Thank you so much for your words of appreciation and a request spread our message far and wide! :)

    Posted by A. Mandal on Mon, Apr 16th 2012, 16:27 Report Abuse


  • Great idea! Best of luck!

    Posted by D. Mathur on Mon, Apr 16th 2012, 06:41 Report Abuse


  • Good luck guys.. !! ~ maggie

    Posted by P. Vidya on Mon, Apr 16th 2012, 04:09 Report Abuse


  • Great idea. May all your endeavors come true :)

    Posted by ChinniKrishna on Mon, Apr 16th 2012, 03:41 Report Abuse


  • All the best......good Concept......

    Posted by M. Poddar on Mon, Apr 16th 2012, 00:15 Report Abuse


  • Thanks a lot for the support and the wonderful comments everyone! The IndianRaga team is absolutely thrilled and humbled by the enthusiastic support and encouragement - We've always believed that promoting upcoming musicians and performing artists is something that really needs to be done, and I'm glad to see everyone echo the sentiment :)

    Posted by S. Emani on Mon, Apr 16th 2012, 00:00 Report Abuse


  • Hope for your success guys ! Sounds interesting and much needed !

    Posted by n. sahu on Sun, Apr 15th 2012, 10:20 Report Abuse


  • Great stuff...all the best

    Posted by Gautam Sharma on Sun, Apr 15th 2012, 08:59 Report Abuse


  • Where there's a will, there's a way... Go ahead... All the Best...

    Posted by Raghuram Devarapalli on Sun, Apr 15th 2012, 05:56 Report Abuse


  • Good luck :) Best wishes from everyone.

    Posted by N. Ponnana on Sat, Apr 14th 2012, 04:27 Report Abuse


  • My best wishes for your success. I too dream for a day when live indian musical shows would be part of day to day life like films/theatre, giving due reward and motivation for musicians..

    Posted by V. Sharma on Sat, Apr 14th 2012, 03:18 Report Abuse


  • It's nyc dat u guys all r frm diffrnt field, bt working on a same project which is completely diffrnt frm ur field(Rohit nd Anasuya) to improve our nation. keep on guys....u must win. v r with u.

    Posted by k. samal on Fri, Apr 13th 2012, 21:55 Report Abuse


  • Go for it! Open up the music industry to equal opprotunities. Good Luck! :)

    Posted by Sneha Srikrishnan on Fri, Apr 13th 2012, 17:47 Report Abuse


  • Good luck guys! ;)

    Posted by L. Mohapatra on Fri, Apr 13th 2012, 11:36 Report Abuse


  • sounds good.. looking forward to it :)

    Posted by madhumita on Thu, Apr 12th 2012, 13:54 Report Abuse


  • This looks awesome...Was long overdue...finally someone taking initiative is much appreciated..

    Posted by Ankur Verma on Thu, Apr 12th 2012, 12:04 Report Abuse


  • This looks awesome...Was long overdue...finally someone taking initiative is much appreciated..

    Posted by Ankur Verma on Thu, Apr 12th 2012, 12:04 Report Abuse


  • Thanks a lot everyone for voting and supporting us!! As many of you know, its a much-needed initiative, and we really need to support young, upcoming musicians in India build sustainable careers! Really appreciate your time and encouragement!

    Posted by S. Emani on Thu, Apr 12th 2012, 10:36 Report Abuse


  • Wonderful initiative! Wish you guys all the best! You've got it all in the team to make this big! Cheers!

    Posted by Saurav Jha on Wed, Apr 11th 2012, 06:58 Report Abuse


  • My best wishes to Sriram and his team.

    Posted by Jayadev on Wed, Apr 11th 2012, 05:13 Report Abuse


  • This is therapeutic!

    Posted by Vaibhav Sorte on Sun, Apr 8th 2012, 20:54 Report Abuse


  • Hi Team, Welcome to the IDEAS Competition and MIT Global Challenge! And all the best. Looking forward to you're work. Let me know if you have any questions. Here to help.--Sneha Chitte(Community Manager, MIT Global Challenge)

    Posted by S. Chitte on Sat, Dec 24th 2011, 16:12 Report Abuse


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